
Social Proof
Customer claims, star ratings and reviews on the ad. Built for people who have never heard of you.
The creative strategy and system behind brands doing $1.4M+ a month. Scale your Meta spend without breaking CPA.
Our latest ads
















Brands we’ve worked with









You launch new ads every week. Most get no spend. The one that wins fades in a few weeks, and your CPA starts to climb again.
So you get help. A designer makes ads that look nice, with no plan behind them. An agency sends 50 ads a month and hopes one hits. Either way, you pay for ads and learn nothing.
That's not a design problem. It's a missing strategy problem. Every ad needs a reason to win before it goes live.
We find your winning persona. Your winning angles. Your winning formats. Then we build ads around them.




Real numbers from a client we make static ads for. Straight from the ad account.

$1.48M
in sales in 30 days
5.55x
return on ad spend
$266K
spent in one month
$300k+
from 3 static ads in 35 days
2x
Brand Growth in 60 days
$84,945
from one static ad in 42 days
Some ads stop a cold scroll. Some answer a doubt. Some close the sale. We pick the format after we know the message, never before.

Customer claims, star ratings and reviews on the ad. Built for people who have never heard of you.

Show the change. Works best for skincare, footwear and supplements.

Price, bundles and a reason to buy today. Built for people who are ready to buy.

Product-first ads that show the one thing that makes the product work.

Name the problem first. Then show the product as the fix.

Show the life your buyer wants. Builds the brand, not just clicks.
Real ads we made for real brands. Different products. Different buyers. Same system.





































“Great operator & very much an expert in both producing statics but more importantly the creative direction. Rare find, 5 stars”
Cameron, Founder of Vital+
“Great operator & very much an expert in both producing statics but more importantly the creative direction. Rare find, 5 stars”

Cameron, Founder of Vital+
“In 90 days, Akshay took us from 12k a month in revenue to 150k a month. We had no structure, no system for testing creative, no clue what was going wrong. He flipped it. The real shift? Finally having a system instead of guessing.”

Max, Founder of N&M Couture
“Akshay always does a great job researching and delivering. Great communication. His static ads have helped us scale! Have ordered a number of times now :)”
Nathan Bell, Founder of Snuggi Sandals
“Akshay has great experience with vast knowledge of the DTC as a whole, but also niche expertise when it comes to creative strategy and what actually performs with statics. His experience on the media buying side has added a level of clarity to our creative decisions that's been incredibly valuable. Within just a few weeks, he's made a noticeable impact both internally and in how we deliver for clients. Highly recommend.”

Mike Aka, Founder of 225 Media

Akshay Shende
Founder
I started AYKA after spending years on the inside of paid social - working with 7-9 figure eCommerce brands.
I've also built and run my own stores, with my own money. So I know the feeling. An ad that carried the account last month. A CPA that doubles this month. And nobody who can tell you why.
I saw the same thing in account after account. Brands rarely stall because the ads look bad. They stall because nobody knows who the buyer is, or why one ad beat another. So every launch is a guess, and every winner dies with its secret.
AYKA fixes that. Creative strategy first: we find your buyer, their words and their reasons to buy. Then static ads built on it, tested with a plan, and scaled when they win.
Two ways to work with us:
Book a free 30-minute strategy call. Bring your ad account. We'll show you what's working, what's wasting spend, and the first thing we would test.