EYEWEARCase 02
0.93x → 2.1xROAS in 4 weeks.CPA dropped from $194 to ~$80 (-62%)
From 0.93x ROAS to 2.1x in Four Weeks. CPA Slashed by 62%.
- Challenge
- Brand was losing money on every sale. ROAS was stuck at 0.93x, CPA was sitting at $194, and the account was a mess - no one could tell which angles, campaigns, or budgets were actually driving results.
- What We Found
- This was never just a creative problem. The account structure was leaking budget, tracking was unreliable, and the strongest angles had never been properly isolated and tested. Fixing it needed strategy, media buying, and creative working together.
- What We Built
- We rebuilt the account end to end: clean structure and reliable tracking, a research-backed angle and hook library, fresh creative built around the winning messages, and disciplined media buying that scaled winners and cut losers by KPI.
- The Result
- In four weeks: ROAS climbed from 0.93x to 2.1x and CPA dropped from $194 to ~$80 - a 62% reduction. A profitable, structured account that keeps compounding - not a one-off creative win.





